Outcome (June 15th to September 12th)
Follower Count: Grew from 1,000 to 94,000.
Viral Videos: Reached 5.1 million accounts.
Engagement: 449,000 actively engaged.
Introduction:
TaxBuddy simplifies tax filing and planning online.
Goals:
1) Brand Awareness: Establish TaxBuddy as a tax industry leader.
2) Brand Recall: Ensure top-of-mind status for tax solutions.
3) Website Traffic: Drive more traffic to the TaxBuddy website.
4) Build Trust: Become a trusted source for tax-related matters.
Challenge:
Dominate SEO and provide valuable tax information.
Our Strategy:
1) Leverage Social Media: Create informative, consistent content.
2) Stay Evolved: Keep content up-to-date with tax regulations.
3) Authenticity: Present TaxBuddy as an industry authority.
4) Value-Centric: Provide content that adds value to the audience.
5) Key Learning: Consistency is key.
Collaboration: Partnered with Creatrix for data-driven content creation.
Key Learning at the Heart of Consistency:
At first glance, the plan seemed ambitious and vast, but the key to success lay in unwavering consistency.
But we stayed the course, consistently delivering high-quality content that engaged and informed, all while adapting to the shifting sands of the tax landscape.
Outcome (June 15th to September 12th):
- Follower Count: Grew from 1,000 to 94,000.
- Viral Videos: Reached 5.1 million accounts.
- Engagement: 449,000 actively engaged.