
The no sleep Trek to Mount Batur
The no sleep Trek Love for Travel with a Twist Do you ever feel like you’re caught in a travel tug-of-war? I

Agile Product Management: Embracing Flexibility and Speed
In the ever-evolving whirlwind of marketing, it’s evident that the days of one-dimensional approaches are long gone. The accessibility and penetration of

User-Centric Product Design: Putting Customers First for Innovative Solutions
In the ever-evolving whirlwind of marketing, it’s evident that the days of one-dimensional approaches are long gone. The accessibility and penetration of

Effective Product Road mapping: A Step-by-Step Guide
If the discourse of product management were a grand theater, the stage ablaze with ideas and innovation, then consider the product roadmap

Product Management vs. Project Management: An insightful plunge into two career trajectories
The profile landscape and essence of project and product managers often intersect, but they represent two distinct spectrums. Product managers focus on

Conducting market research and identifying customer needs
The role of a product manager is constantly evolving, filled with challenges, and requires going beyond the surface. One of the fundamental

Defining a product vision and strategy
A long time ago, when I was working as a copywriter during my internship at a marketing consultancy firm, my mentor gave

Why should companies hire a product manager?
Product development and management require a diverse team with various skill sets to take an idea from conception to successful execution and

Day-to-day tasks of a product manager
The essence of a product manager’s workday is constantly evolving, and no two days are the same. This is because the role

Biases That Restrict Product Managers
Product management is more intricate than following one step after the other. Its true, multi-dimensional essence often lies beyond what meets the